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Electronic Commerce: The Strategic Perspective


Electronic Commerce: The Strategic Perspective
Electronic Commerce: The Strategic Perspective
by P. Berthon, L. F. Pitt, G. M. Zinkhan, R. T. Watson
Publisher: Harcourt 2008
ISBN/ASIN: 0030265339
ISBN-13: 9780030265334
Number of pages: 115
Description:
This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
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 (2.1MB, PDF)

E-Commerce and E-Business by Zorayda Ruth Andam


E-Commerce and E-Business
E-Commerce and E-Business
by Zorayda Ruth Andam
Publisher: Wikibooks 2003
Number of pages: 47
Description:
Internet commerce is a powerful tool in the economic growth of developing countries. However, this is premised on strong political will and good governance, as well as on a responsible and supportive private sector within an effective policy framework. This primer seeks to provide policy guidelines toward this end.
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 (online html)

Mathematical Methods for Economic Theory: a tutorial


Mathematical Methods for Economic Theory: a tutorial
by Martin J. Osborne
2007
Description:
This tutorial covers the basic mathematical tools used in economic theory. Knowledge of elementary calculus is assumed; some of the prerequisite material is reviewed in the first section. The main topics are multivariate calculus, concavity and convexity, optimization theory, differential equations, and difference equations. The emphasis throughout is on techniques rather than abstract theory.
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 (online html)
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